FEFair E MailBusiness Mail Hub
AI Sales Agents

Build and approve Business DNA

Teach Mail Hub what the organization sells, who it serves and which claims are approved before agents use AI.

5 min read

Open Growth → AI Sales Agents → Business DNA. Mail Hub can research the organization’s own public website and draft a structured business profile.

  1. Review products/services, positioning, proof points and approved claims.
  2. Review target-customer characteristics and negative criteria.
  3. Edit anything that is incomplete or too promotional.
  4. Approve the Business DNA before using it for autonomous agent decisions.
Human approval matters: website research can misunderstand positioning. Approved Business DNA is the source the agent is allowed to rely on.

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